Oliver Bothwell — The School of Life
Oliver Bothwell

The School of Life
Head of Design, Feb 2017–Aug 2018

The School of Life (TSOL) is a global organisation founded by philosopher Alain de Botton to help people lead more fulfilled lives. They offer classes, therapy sessions, organise events, and create products around the theme of emotional intelligence.

As Head of Design I led on all aspects of TSOL’s visual output, including:

  • Brand – directing the overall visual and brand strategy, updated brand guidelines for all global branches, introduced a new visual language of TSOL’s curriculum and Learning & Development courses
  • Product – worked with the in-house marketing team and our external developers to overhaul both the retail website and The Book of Life, Alain’s articles on emotional intelligence, with modular responsive designs; also introduced TSOL app refinements
  • Retail – marketing campaigns, signage and interior design refresh for the London flagship store
  • Conference – created the visual language and design assets for the inaugural TSOL Conference including venue wayfinding, literature and merchandise
  • Art direction – introduced a new photography style for both one-off and regular shoots whilst reducing overall spend on photography
  • Management – managing and commissioning designers and photographers, project management

New global website with a modular responsive design

TSOL Website Mobile TSOL Website Desktop

The Book of Life

The Book of Life Desktop The Book of Life Mobile The Book of Live Nav

Art direction

Retail – shop posters for product launches

Retail – interior shop refresh




Back to Overview