Tortoise
Design Director, 2018–Present
I joined this ambitious startup in its infancy and have played a pivotal role across all its outputs including:
- Brand – development of the initial concept including drawing the logo, brand guidelines, stationery, merchandise
- Digital products – concepts, development, prototypes and user journeys of the app and website
- ThinkIns, Tortoise's live event – design of on-screen templates and printed literature
- Editorial design – development of the backend systems and individual story designs
- Special events – design and merchandise of the inaugural Tortoise Festival and other one-off events
- Quarterly magazine – design direction and project management of Issue 3 of Tortoise's printed magazine
- Lifestyle photography – art direction
- Management – hiring, managing and commissioning designers, illustrators, animators and suppliers
